Its filing states: “We have a highly efficient go-to-market model that is built on a self-serve selling motion. The company has relatively has low sales and marketing costs. Backblaze also cites on-premises offerings from Dell EMC and NetApp as competition.īackblaze revenue and profit/loss numbers from the S1 filing. Its main competition comes from the big three CSPs: Amazon, Azure and Google. There are two main products: B2 Cloud Storage and Computer Backup.

A 2012 Budman blog says Backblaze took in $5 million from TMT Investments. Prior to issuing $10 million of convertible notes (which we also refer to as a Simple Agreement for Future Equity agreement (SAFE)) in a private financing round in August 2021, we had raised less than $3 million in outside equity since our founding in 2007.” The filing states: “Our operations have historically been efficient with limited outside investment. Consequently its funding events have been sparse: $300K in 2009, a $5 million A-round in 2012, and a $2 million event in 2020 plus a $10 million convertible note round in August this year.

The company was incorporated in 2007 and decided not to go the venture capital route, preferring to bootstrap its operations.

This solidarity helped us build and sustain our culture through the first 14 years of our evolution.” That gives an insight into the somewhat unique company culture at Backblaze. Backblaze’s filing also says the founders “formed a salary tontine where, until the public offering is finalised, a core group of the original founders and some other very early employees agreed to make the same salary.

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